At ExpoWest 2025, Sirio Pharma set a new industry benchmark by unveiling an interactive brand-building kiosk that transformed the trade show experience. As highlighted in Nutritional Outlook’s press release, the kiosk was designed to engage visitors, enhance brand customization, and provide a seamless digital takeaway—ultimately making Sirio the standout exhibitor.
The touchscreen kiosk enabled visitors to create customized nutraceutical products with an intuitive step-by-step process. Attendees could:
This interactive configurator empowered attendees to explore their brand identity in real-time, providing an engaging and memorable experience.
One of the most impactful features was the ability to send a digital takeaway directly to a visitor’s phone via QR code or email. Each attendee received a branded 3D preview of their customized product, which could also be viewed in Augmented Reality (AR) for an immersive experience.
Sirio Pharma | ExpoWest Product Interactive
Sirio Pharma | ExpoWest Interactive Photo
This feature extended Sirio’s reach beyond the event, allowing potential customers to revisit their personalized formulations anytime.
What started as an interactive booth experience quickly became a high-value sales tool. Sirio’s sales team was so impressed by the kiosk’s effectiveness that they requested a mobile version to use on their phones and tablets. By integrating the configurator into their sales process, they could offer the same engaging experience on demand, whether at trade shows, client meetings, or remote presentations.
With the overwhelming success of the ExpoWest kiosk, Sirio Pharma is now exploring additional digital engagement solutions for future trade shows. From touchscreen kiosks to AR integrations and mobile configurators, this project demonstrated how interactive technology is redefining B2B engagement.
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