Augmented Reality bridges the online and brick-and-mortar shopping experience

Bruce Thompson - Brand Strategist

by Bruce Thompson
August 2020

Augmented Reality Customer Experience

We're big on visualization here at The Scylla Group. Bridging the gap between viewing a product online and how it will look in reality does not come natural for most people. That's why we recommended RCP add AR models to their decorative refuse product line detail pages. For the first time, RCP's online visitors can now view select containers in full 3D and virtually in their actual space via Augmented Reality. We developed a backend 3D asset management system and a product detail page viewer that allows for enhanced 3D and augmented reality viewing. Products are delivered virtually in detail and at scale to get an idea for how the product will look in their space before buying. Models can be moved on the floor, rotated and walked around for a full immersive experience. This is the future of buying online — bridging the online and brick and mortar experiences. 

VIEW A 3D MODEL IN AUGMENTED REALITY

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