Delta Concept Pitch

Goals

• Enhance brand affinity for Delta Bath and Shower inserts by:
  • Focus on Contractors & Pros, while helping DIY
  • Error-free product selection accuracy for compatible products
  • Value-added tools for customer relations
• Speedy shopping and decision-making
• Identify needs and options. Purchase with confidence.

Project Scope

• (3) 2-week sprints
• In-aisle research
• Product Branding Interviews
• User journey workflows
• Stylescapes and branding
• Interactive prototype
• Sizzle Video for pitching to Home Depot

Product Features

• Accessible via QR code in aisle and online shopping
• Intuitive products combination selection workflow
• Troubleshooting and Installation guides
• Shareable parts list
• Buy online
• View in Augmented Reality feature prototype
• Inspiration gallery
• Development Handoff Brief w/ costing estimates